Large companies are currently producing their own podcasts. Audio content from well-known brands is highly popular.
Today, podcasts are among the most effective marketing tools. Taking into account available experience, it is possible to point out 5 main factors which indicate the prospects of creation of own audio content from the point of view of brand promotion:
- The possibility of attracting free traffic and expanding the audience.
- The possibility of generating additional income. Podcasts have advertising integrations that can be used to make good money.
- You can effectively influence the loyalty of your target audience with the help of this format of content distribution. The main thing is to ensure that the information provided is useful for the listeners. No one wants to waste their time on meaningless conversations. Expert audio materials can build a loyal audience of thinking consumers.
Podcasts are an interesting tool for collaborative activities. Many firms are eager to participate in programs produced by successful brands, so there is an opportunity for collaboration.
What budget is needed to produce a podcast? There are two main cost items to consider here. These are the fees of everyone involved in creating and recording the program, as well as the costs of promotion. Since in most cases, the second item of expenses is missing (podcasts can be promoted for free on music platforms), let us take a closer look at the specialists’ salaries.
A team for audio content creation includes one or two presenters, a project manager and an editor.